Imagine walking to your next forecast review meeting...
You've got that feeling in your stomach that you just can't shake...
Your palms start to sweat as you play a familiar refrain in your head...
Is that customer really going to renew?
Can I trust what our customers tell my team?
Can I trust my team?
What am I missing?
Where are the blind spots that could get me in this meeting?
You settle in, take your seat and the meeting begins...
So, how did it end?
There are really two ways this can play out...
Without systems and consistency in preparation, planning, and execution of your Customer Strategy, you are setting yourself up for failure.
- You get by - no big surprises come up and no hard questions really come your way. You live to fight another day.
- You build confidence with the rest of the team by knowing that you have the systems and checks in place to ensure you know what's going to happen before it happens, good or bad, in every account.
You might not think so, but it's true.
I've seen it time and again.
Sometimes, all it takes is one big surprise churn where you have no explanation for what happened.
All of a sudden the questions come...
"You said this account was going to renew?"
"They were green last week?"
"What are you doing to ensure this doesn't happen again?"
"How does this keep happening?"
You know what one of the hardest things about being a leader is...
It's being asked really tough questions that you know demonstrate that trust in your abilities is diminishing.
Trust is built in months and years but destroyed in minutes.
My entire business and life are designed around helping leaders build systems so that they stay in control.
Want to get help building systems to be in complete control?Apply to work with me