In this episode of the Customer Strategy Podcast, I'm talking with Matt Barnett, Founder, and CEO of Bonjoro.
Bonjoro is a personalized video messaging service that can be used at specific points in your sales or customer success processes to engage in a meaningful way with your customers. The user is presented with a notification that something happened like a new customer joined and will be prompted to record a short 30-second video welcoming them.
We got into an interesting conversation around how engaging your customers in a unique and personalized way at specific points is a critical component of your Customer Strategy. Ultimately, engagement with your customers is all about getting them to take the next step.
Listen in to find out how you can do this in a highly-personalized way.
Results
After recording this episode, I tested Bonjoro with a new program where I had 42 people join.
I sent 42 Bonjoro messages welcoming them to the program and had an 86% open rate and a 67% watch rate.
I also received quite a few comments back about how nice it was to receive the short personalized message.
Resources mentioned:
What to do next:
Subscribe to the podcast - Don’t forget to subscribe to the show on iTunes, Spotify, Stitcher or wherever you get your podcasts from.