In this episode of the Customer Strategy Podcast, I talk about what customer strategy is and why it’s important to have one for your business.
Deep down, we all want to be led. We want to have a prescriptive experience from an expert. We want someone who knows more about their functional area than we do, to tell us what we need to do that will get us where we ultimately want to go.
But the reality is that the vast majority of businesses are failing to do this when it comes to working with their customers, and this ultimately leads to customer churn.
What I talk about
- What Customer Success strategy is and why you need one for your business.
- What the Customer Strategy Method is.
- The goal of the Customer Strategy podcast.
- How to become a guest on the show and much, much more.